How she earns: "Spain's first AI model," created by the Barcelona agency The Clueless. She monetizes through brand wear and PR posts in fitness and gaming niches. According to the studio, she earns up to €10,000 a month, with an average around €3,000. (Figures as of end of 2024, self-reported by the studio.)
How it's done: Image-generation AI is used to create a persona with a consistent appearance, designed to drive emotional engagement through realistic-looking locations and lifestyle posts. It saves the shooting and travel costs that human models incur.
What you can learn: It showed a template for monetizing through niche fit and brand outreach even without an explosively large following. On the other hand, the "up to €10,000" is the studio's own claim and the average is much lower; care is needed around disclosing that it's an AI persona and around how the likeness is handled.