AI Video Generation Costs Plummet β An Era Where Anyone Can Mass-Produce "Lip-Synced Video"
What happened: Generation costs for video AI (Veo, Kling, Runway, and others) have fallen dramatically, reaching a level where lip-synced and high-resolution video can be produced on an individual's budget.
Why it matters: You can now mass-produce things like anniversary and memorial videos that bring photos to life, AI video ads for product promotion, and short clips for social media β all without any filming.
What it means: As the cost of "making" things falls, the differentiator is shifting to the planning and distribution β "what to deliver, and to whom." Those who experiment early and develop their own formula will have the edge.