What they used: Built mainly around Google's text-to-video AI "Veo 3," with prompts crafted using Gemini and ChatGPT.
What they did: A commercial for the prediction market Kalshi, made almost entirely with AI. It was a 30-second spot aired nationally during the June 2025 NBA Finals broadcast; the creator finished it in about two days for around $2,000, running hundreds of generations through Veo 3. As a pioneer of "almost entirely AI-generated" commercials on a major sports broadcast, it went viral with millions of views on social media.
What it does: It showed that an individual-level budget and timeline can produce a commercial that holds up on national TV. A landmark example of how the cost structure of ad production is undergoing a major shift.