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Clay

β˜…β˜…β˜…β˜…β˜† 4.2

A tool that automatically enriches company and people lists with AI and many data sources, and even drafts sales outreach.

Our verdictβ˜…β˜…β˜…β˜…β˜† 4.2

Highly rated for automatic enrichment of sales lists and AI-written copy. Price and learning curve hold it to mid-tier.

CategoryMarketing & Sales
PricingPaid / Free tier available
Japanese supportβ–³
MakerClay
List buildingData enrichmentSales automation

What it does: Auto-fills your prospect lists with company info, contacts, and more using AI and external data, and generates per-recipient sales email copy.

Who it's for: B2B sales and marketing teams who want to streamline outbound and list building.

Strengths: Drastically cuts manual research. Rich data sources let you build automations based on your conditions.

Watch-outs: Mostly English-centric with a somewhat steep learning curve. Acquiring contacts and sending must respect each country's laws and the recipient's consent.

* Pricing and features change; check the official site for the latest, accurate details. β˜…ratings and "our verdict" are the editorial team's subjective opinion.